Formulation Authority™
Supplements built to sell — not just to manufacture.
CJK Sourcing: Trusted by over 100 supplement brands
You’re probably here because…
You have a product idea, but not a locked formulation
A manufacturer is ready to make something
Ingredients, samples, or pricing are being discussed
But the most important questions are still unanswered:
- “What exact product should we build?”
- “Will people actually buy it?”
- “And will it be profitable once costs and compliance are real?”
“The wrong product will never be profitable — no matter how well it’s formulated.”
This is the point where most founders go wrong.
They move forward with:
A formula that sounds good, but doesn’t stand out
Ingredients or dosages that kill margins
A product that’s already everywhere in the market
Or a formulation that creates compliance issues once it’s time to sell
Manufacturers can build what you ask for.
They won’t tell you if it’s the right product for your market.
Once this decision is locked in, changing it later is slow, expensive, and painful.
Juici Supplements
“Working with Cat was one of the best decisions we made. We quickly realised she operates on another level.
Her knowledge of supplements, formulations, costing, packaging, and manufacturing is exceptional. Her UK network opened doors we didn’t even know existed.
She’s incredibly easy to work with, and we’d recommend her to any brand looking to launch, scale, or streamline their supply chain.”
Abe, Juici Supplements
What We Do Differently
We don’t guess.
And we don’t start with ingredients.
We follow a deliberate, commercial-first process designed to answer one thing:
What exact product and formulation should we create that’s effective and will actually sell ?
Define the exact product the market will buy
Before anything is built, we decide what product is actually worth launching. Without this step, most formulations are just guesses dressed up as strategy.
This includes a thorough analysis of:
What is already selling (and why)
Where the category is saturated vs underserved
What price points consumers are likely to accept
What customers complain about in existing products
What formats, claims, and ingredient profiles are table stakes
This step determines what the product needs to be to compete — not what sounds good on paper.
Lock in a unit cost that works
We work to a realistic target unit cost from the start.
Before finalising the formulation, we set a cost range that makes sense for the market you’re entering. That cost acts as a guide for formulation decisions, rather than something to fix later.
This helps avoid building products that look good on paper but are difficult to sell profitably.
Build a formula that works
The formulation is then built and reviewed by a pharmacist, with:
Clinically informed dose ranges
Cost-aware ingredient choices
Compliance boundaries considered from the start (UK / EU / US)
Every ingredient earns its place.
Align costs & feasibility with your supplier
Before you commit to samples or MOQs:
Ingredient availability is confirmed
Concentrations and formats are validated against real pricing
Practical manufacturability is checked with your supplier
Minor adjustments are made before final sign-off
This avoids the classic “this won’t work here” moment after money is already spent.
THE RESULT
A supplement product that isn’t just manufacturable — but the right product to launch, with a clear path to being sold profitably.
Ready to build a supplement the market actually wants?
Talk through your idea — no pressure, no cost. See if Formulation Authority fits your product stage
If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you as soon as we can.